In the realm of modern sales, speed and efficiency is the key. To boost sales productivity, most global businesses today have resorted to using Customer Relationship Management (CRM) systems, with over 200,000 of them using HubSpot as their primary CRM tool. 

While HubSpot does seem indispensable, relying solely on it for all your sales needs may not be enough. Especially if you are spearheading sales for a fast-growing business with an ambitious growth plan. Integrating certain sales automation tools with your HubSpot, in this regard, can truly be a game changer for your sales processes. 

We know how busy you can be as a sales person. So, we did the research on your behalf and found out the five most useful sales automation tools that your sales team should not do without:

1. LinkedIn Sales Navigator:

A recent study has revealed that nearly 80% of B2B leads from social media are generated on LinkedIn. And the tool that can work wonders for lead generation on the world’s largest professional forum happens to be LinkedIn Sales Navigator. 

LinkedIn Sales Navigator leverages the vast business network of LinkedIn to scope out your ideal prospects. Its ultimate goal is to help you land more leads with higher chances of conversion. It comes in handy at the prospecting stage of the sales process where your Sales Development teams are on the lookout for potential buyers, clients or customers to reach out to. In a nutshell, it helps sales teams to target, understand, and meaningfully engage with leads and prospects.

Integrating LinkedIn Sales Navigator with your HubSpot for sales automation can personalize your outreach by allowing you to:

• Send InMails directly from your HubSpot contact records. 

• Scope out the people with shared interests or mutual connections. Reach out to these leads with an icebreaker or via a common connection. 

• Find related leads at the same organization 

  
  

Designed by LinkedIn to facilitate sales, LinkedIn Sales Navigator in conjunction with HubSpot is trusted by over 1 million sellers worldwide.

Here’s where you can find more details about the tool.

Rating: 4.3 / 5

2. OrgChartHub

Another highly rated prospecting tool on the HubSpot App marketplace, OrgChartHub aids your never-ending search for leads by offering a detailed overview of the organizational hierarchy at your target business. 

When integrated with HubSpot automation, OrgChartHub allows your sales team to map out the key stakeholders at a client company. You can thereby plan and prioritize lead outreach accordingly. 

Activity heatmaps are definitely one of the standout features of OrgChartHub that showcases the sales and marketing activities across your target account. One of the users who advocates the tool for all HubSpot users shares, “Interestingly enough, the Heat Map shows us where the holes are in our sales efforts - if there is a ‘cool’ area on the org chart - are we missing contact with a group that might stop our purchase?”

When integrated with HubSpot, OrgChartHub eliminates the need for elaborate account mapping via powerpoints or primitive modes like plain old whiteboards and automates the entire process. Organizational charts can be easily created and stored on HubSpot for each client account, accessible to your entire sales team. 

Businesses using OrgChartHub vouch for the tool especially when it comes to Enterprise deals, which involves five or more members in the buying committee. From ease of use to low pricing, hundreds of businesses admit that OrgChartHub has been a gamechanger for their streamlined CRM and sales strategy. 

Our Rating: 4.7/5

3. Supered

A digital adoption platform specifically designed for the HubSpot ecosystem to enable and enforce revenue processes and  beyond. 

As a sales automation tool, Supered helps your team members learn about the CRM processes and creates helpful pop-ups within HubSpot itself. The most useful features of Supered are built around three core aspects:

Learn: Learning new processes

Adopt: Managing adoption for large scale CRM implementations

Train: Introducing new sales methodologies

While most businesses today adopt a CRM like HubSpot almost as an unsaid norm, for many this software remains underutilized. Supered encapsulates your CRM data and aligns it with your sales activities. This makes your sales experience all the more engaging and insightful. Supered enhances the capabilities of HubSpot CRM by:

• automating data entry

• improving lead capture

• streamlining task management

• facilitating seamless communication

  
  

Supered users appear to be extremely satisfied with this tool, with many admitting that it has “revolutionized” their client interactions via HubSpot. Lloyd K, who runs a software technology business, adds, “Its dynamic process rules and customizable packages have significantly improved sales productivity and CRM management, making it an essential tool in our consulting arsenal.” Mid-market enterprise businesses who use Supered have also vouched for its ability to roll out the best marketing and sales practices to clients within “a fraction of the time”. 

Check out more information on Supered here. 

Our Rating: 4.9/5

4. Zapier:

Zapier is a sales automation tool that comes in handy throughout the different stages of the sales process, advertising their core feature as “Easy automation for busy people.” With the ability to connect your HubSpot account to over 1000 apps, Zapier makes a salesperson’s life easier by moving info seamlessly across different portals.  

With Slack automation, It can bring your sales notifications into Slack, keeping your sales team always updated on what’s going on in real-time. Zapier automatically transfers important data from your sales outreach apps to HubSpot, saving you hours in tedious copy-pasting and going back-and-forth between apps. Moreover, the tool can help you parse, summarize, format and arrange data from various sources and feed it into a central repository. 

However, there are more than one downsides to this tool, especially when integrated with HubSpot. While users acknowledge the automation features on Zapier, they often find the software too complex to use. Additionally, a majority of Zapier users have complained about multiple technical bugs that surfaced after the HubSpot-Zapier integration that slowed down sales work rather than fast-tracking it. 

Check out more details about the tool here. 

Our Rating: 3.1/5

5. Sidekick

Sidekick is an advanced, bi-directional tool facilitating a HubSpot Slack integration. In simpler terms, it is a sales ops automation tool that helps you navigate the complexity of HubSpot and brings all the actionable items for your sales people directly onto Slack. They can update data points & properties on HubSpot directly from Slack, as and when needed. 

Some use cases that can help tighten up your sales processes:

1. Lead Assignment - A Slack message is triggered to a Channel when a new contact is created with all the relevant information you need to make a decision (say, Location, Company, Revenue). Actions can include updating Lead Status, Assigning AE/SDRs, etc.

2. Deal Rooms - Automatically create a channel on Slack for specific deals. Set HubSpot owners you want to be added to the channel. You can even create custom workflows (based on Deal property updates) to trigger messages in these channels. 

3. Pending Followups - This is a recurring message that has a list of Contacts that have not been followed up in a while. Make sure that no leads go unatteneded.

4. Meeting Alerts - This workflow sends a message to the meeting owner with the details of their upcoming meeting. The meeting owner can Add Notes about the meeting and update Meeting Outcomes right from the Slack message.

5. Company Enrichment - This is something we're super excited about! We've just built an integration with ZoomInfo that allows you to query, lookup and sync Company data for a new lead, right inside Slack.

This is also perhaps where Sidekick stands apart from Zapier, as its integration with HubSpot works smoothly, handling multiple complex processes at a time. While fairly new in the HubSpot automation arena, Sidekick shows a real potential to take over Zapier in these aspects. 

Find out more about Sidekick here. 

Our rating: 4.8/5

Conclusion

In the dynamic landscape of sales, where every second counts, embracing the right tools can make all the difference. While HubSpot stands as a cornerstone for many businesses, integrating it with sales automation tools can catapult your productivity to new heights. 

From LinkedIn Sales Navigator in lead generation to OrgChartHub's stakeholder mapping, these tools offer incredible support to sales teams. Tools like Supered empowers teams with tailored CRM guidance, while Zapier streamlines data flow across platforms. Meanwhile, Sidekick revolutionizes HubSpot-Slack integration, enhancing real-time collaboration.